If you can't already tell, I really enjoy my job. ?One of my passions is business and part of the fun of my job is getting to study all types of businesses and business models in all types of industries. ?In addition to this, my role is also to lead Matchstic and navigate all of the ins and outs of trying to grow our own business and keep it a fun place to work.
A few years back, we formed an official Matchstic Advisory Board and we have two meetings per year where we have the privilege of picking the brains of some brilliant folks who have been down this road before. ?Last night was one of those meetings, so it has me thinking a lot about our future plans for our business. One of the things we have been working on is a clear roadmap for what will bring us success in the future. ?When working through a business model, there is a lot of work around staffing, financial modeling, etc. But one of the foundational elements of our company is the fact that we know we have to continue to have a focused brand. ?Being a branding firm doesn't exclude us from the rules of branding, nor does preaching about branding make it any easier to stay focused and not get distracted with opportunities that would cause us to lose our focus. ?I have made many mistakes in running this company. Some of the worst have been centered around chasing a dollar when the work was outside of our core area of expertise and what our brand is known for.
As simple as it is, the principles of branding (clarity, focus, differentiation, alignment & authenticity) will set a business up for the most success. ?You can have the best systems and process and financial modeling, but without a solid brand, it will not work. ?Not only does it make sense in my head, but running a business brings me to the point of knowing it in my heart.
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