Sprint merging consumer and business sales / marketing units, giving four execs the boot

According to a brief report that just went live at Reuters, Sprint is "merging its sales and marketing operations for its business and consumer operations in a streamlining that includes the departure of four top executives." Reportedly, that news was delivered by none other than CEO Dan Hesse himself, who has been in the news a fair amount since 2012 began. Reportedly, the carrier is aiming to "gain efficiencies" in a market where hordes of customers snap up services as individuals, but actually use services tied to "employer-related contractual discounts." Hesse's exact words? "As the wireless market has evolved, the lines between consumers and businesses have blurred." Evidently, they've blurred enough to oust four unnamed bigwigs, too.

Sprint merging consumer and business sales / marketing units, giving four execs the boot originally appeared on Engadget on Fri, 06 Jan 2012 15:56:00 EDT. Please see our terms for use of feeds.

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Source: http://www.engadget.com/2012/01/06/sprint-merging-consumer-business-sales-marketing/

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