Thursday, August 2, 2012

"Chick- fil -A": A Brand Pretending To Have Old Fashioned Family ...

The Scoop From The Chicken Coop?


Need Some Fix-in ?in The Chick fil A Kitsch-en

?I love vintage roosters, chickens, cows and all the tschotskes that go with good old fashioned country living, hard working farm families and back home hospitality. Like many baby boomers, I have decorated my kitchen with retro roosters and have wished that Aunt Bea would be joining me for a slice of apple pie and a cup of tea. We all yearn for good neighbors.

Collecting Friends

When I can't get out antiquing and hunting for more kitschy country kitchen collectibles I'm on Pinterest.com happily "playing" in my virtual collecting world rejoicing in every new follower who is as obsessed as I am about vintage kitchen collectibles. It feels ?good to have friends even in cyberspace. ?But every now and then, the crazy real world seeps into my brain and I am forced to focus!


So What's All The Fuss About Chick-Fil-A ?

So what in the world is all the fuss about "Chick-fil-A", a ?good food eatery that's getting a lot of attention in the news ? ?Up until a week ago, I'm not even sure I ever heard of "Chick- Fil -A", ?a ?successful Atlanta based fast food franchise with 1,608 outlets. But now I'm tuned into the food fight. Here's what all the clucking is about for those of you who like me can go days and weeks living in the retro past or out shopping for more kitschy kitchen companions.



Chicken Pride Versus Gay Pride

Chic- fil- A headed by president Dan Cathy is currently involved in a corporate nightmare because it appears that ?Dan might indeed care more about chicken and cow pride than gay pride. Dan Cathy, a religious man supports the "biblical definition of a family" and feels compelled to ?contribute ?money to anti-gay marriage efforts. ?According to Bloomberg ?Businessweek, Dan believes Americans have a "prideful arrogant attitude" ?about gay marriage that risks "inviting God's judgment on our nation".


Somethings Not Kosher About Chic fil A

Whoa....this does not appear to be a kosher situation. Let's be clear about this chicken fight,. ?Dan is not discriminating against gay patrons or employees. That's the good news.

The scoop out of the coop however.... is that
Dan is running to the bank with money he made from his gay customers and their families and then using this money to fund campaigns that obstruct the civil rights of gay couples. Not good!


What We Can Learn From Bill Marriot

Contrast this approach with Bill Marriott (Morman controlled hotel chain) who separates his ?personal religious views from company practices. He does not donate to causes which are anti gay.equality. And in fact, according to Bloomberg Businessweek, Bill Marriott "is publicly reinforcing his company's commitment to gay rights through domestic partners benefits and services aimed at gay couples". Better.....but not quite equal yet.

Inspiration Versus Alienation

Diana Brady (Bloomberg Businessweek July 25th, 2012) wrote ?"The problem is that he (Dan Cathy) crossed the line in letting his faith become less about inspiration than alienation". Brady reports that Chic fil A ?rings up $4 billion in sales each year. While Dan Cathy is entitled to his religious beliefs, his story goes beyond his personal myopia. Chic- fil- A is branded as a kid-family- friendly, community centered business with a corporate ?purpose "to have a positive influence on all who come in contact with Chick-fil-A. O.K. now we need some some fix-in in the Chic-fil-A kitsch-en.


Should You Boycott Chick- fil- A?

I say Dan Cathy and his executives need to do some real serious re-thinking. There is nothing positive or wholesome about how Dan views his gay customers...taking their hard earned money and then using it to support campaigns that oppose their basic rights. I do see a justification for the current wave of outrage and calls to boycott ?Chick- fil- A. Sometimes it takes a kick in the money belt to knock sense into the heart.

Read More:
http://www.nytimes.com/2012/07/26/us/gay-rights-uproar-over-chick-fil-a-widens.html

http://www.businessweek.com/articles/2012-07-26/god-and-gay-marriage-what-chick-fil-a-could-learn-from-marriott

http://www.businessweek.com/articles/2012-08-01/why-chick-fil-a-and-other-brands-arent-being-bullied

If you wold like to have your voice heard ?please read?http://www.change.org/petitions/new-york-university-stop-serving-anti-gay-chick-fil-a-on-campus?and see what you can do in your region.

For more information ?on gay and lesbian advocacy visit ?http://www.glad.org/?.


C. Dianne Zweig is the author of Hot Kitchen & Home Collectibles of the 30s, 40s, 50s and Hot Cottage Collectibles for Vintage Style Homes. She is also the Editor of I Antique Online an actively growing internet based resource community for people who buy, sell or collect antiques, collectibles and art. You can find Dianne?s fabulous retro and vintage kitchen, home and cottage collectibles at The Collinsville Antiques Company of New Hartford, CT, a 22,000 feet antique emporium with an in-house retro caf?. To read more articles by C. Dianne Zweig click on this link: C. Dianne Zweig?s Blog Kitsch ?n Stuff Email me at dianne@cdiannezweig.com Visit my website, CDianneZweig.com Dianne is a member of: The American Society of Journalists and Authors The Society of Professional Journalists

Source: http://cdiannezweig.blogspot.com/2012/08/chick-fil-a-brand-pretending-to-have.html

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